Way back in the 1990s, we discovered something fascinating when we began testing email advertising: Response rates using email were often comparable to direct mail rates. In about 80% of cases, our clients kept email in the ongoing direct marketing mix after the initial test.

But almost from the start, we weren't sending just any email. Our brand of email advertising contained a lot of the qualities traditionally associated with strong print advertising - with the addition of textbook direct marketing techniques and interactivity, of course.

Today, Mothers of Email is among a small collection of teams that develop unconventional email marketing programs designed to achieve higher-than-average response rates.

Mothers of Email creates email programs for your internal database, rented lists, or a combination of both. Services include list acquisition, creative and offer development, feedback collection, HTML, email deployment, and results analysis. As a full-service agency, we integrate email with the balance of campaigns running in other media.

For a complimentary consultation on email advertising, email us or phone Robert Rosenthal at 978-897-3800 x11. If you're interested in multiple Mothers of Invention services, click here.

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